INTRODUCTION

Mauron Musy USA (“Mauron Musy USA,” “MMUSA,” “we,” “us,” or “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, disclose, process, and safeguard your personal information when you interact with us through:

• www.mauronmusyusa.com (the “Website”)
• email communications
• telephone calls
• appointment requests
• concierge sales inquiries
• in-store interactions
• social media communications; and
• other related services and interactions (collectively, the “Services”).

By accessing or using our Services, you acknowledge and agree to the practices described in this Privacy Policy, as well as our Terms of Use, which are incorporated herein by reference.

If you do not agree with this Privacy Policy, please discontinue use of the Services.

OUR APPROACH TO PRIVACY

Mauron Musy USA is committed to maintaining a secure, professional, and personalized luxury client experience.

We collect and process personal information only through lawful and transparent means and only to the extent reasonably necessary for:

• operating our business
• facilitating transactions and customer communications
• providing concierge-level services
• improving our Services
• preventing fraud and unauthorized activity; and
• complying with applicable legal and regulatory obligations

We do not sell personal information for monetary compensation. We may share personal information for business purposes, including for marketing and advertising, where permitted by law.

INFORMATION WE COLLECT

We may collect information from or about you when you visit our Website;

• submit an inquiry or contact form
• request product availability
• communicate with us by email, telephone, SMS, or social media
• request an appointment
• engage in a concierge sales discussion
• attend or are invited to private events, product launches, exhibitions, or client experiences
• RSVP to events or participate in guest lists
• purchase, reserve, trade, or service a product
• subscribe to marketing communications
• participate in surveys, promotions, or events; or
• otherwise interact with us

The information we collect may include:

• Personal Information
• first and last name
• billing and shipping address
• email address
• telephone number
• date of birth
• demographic information
• communication preferences
• purchase history
• product preferences and interests
• correspondence and communication history
• concierge and appointment information; and
• information voluntarily submitted to us

Transaction, Payment & Identity Verification Information. Depending on the nature of the transaction, we may also collect:

• payment information
• billing information
• wire transfer information
• government-issued identification
• fraud prevention and verification documentation; and
• transaction history

Technical & Website Usage Information. When you visit our Website, we may automatically collect certain technical information, including:

• IP address
• browser type
• device information
• operating system
• referring websites or search terms
• pages visited
• links clicked
• time spent on pages
• approximate geographic location
• browsing patterns
• mouse movements and interaction data; and
• other analytical or diagnostic information
• This information helps us:
• improve Website functionality
• optimize user experience
• diagnose technical issues
• detect fraud or suspicious activity; and
• better understand customer interests

COOKIES, ANALYTICS & TRACKING TECHNOLOGIES

Our Website may use:

• cookies
• pixels
• web beacons
• analytics tools
• log files
• JavaScript technologies; and
• similar tracking technologies

These technologies help us:

• remember preferences
• analyze Website traffic
• understand Website usage
• improve functionality
• personalize content
• measure marketing effectiveness
• provide a more refined user experience; and
• deliver and measure advertising and remarketing, including interest-based advertising and cross-context behavioral advertising where permitted by law We may also use third-party analytics and advertising providers, including providers that may collect information across multiple websites or devices.

You may adjust your browser settings to limit certain cookies or tracking technologies; however, doing so may affect Website functionality.

INFORMATION FROM THIRD PARTIES

We may receive information from third-party sources, including:

• payment processors
• fraud prevention providers
• analytics providers
• social media platforms
• advertising partners
• shipping carriers
• publicly available databases; and
• address or identity verification services

We may combine such information with information collected directly from you in order to:

• maintain accurate records
• improve customer service
• prevent fraud
• personalize communications; and
• facilitate transactions

HOW WE USE YOUR INFORMATION

We may use the information we collect for legitimate business purposes, including to:

• communicate with you
• respond to inquiries
• facilitate concierge sales and customer support
• manage invitations, guest lists, attendance, and follow-up communications relating to private client experiences, events, product launches, exhibitions, and related experience-realted communications
• process transactions and arrange delivery
• authenticate and verify customer identity
• prevent fraud and unauthorized activity
• manage appointments and customer relationships
• improve Website functionality and Services
• personalize communications and recommendations
• conduct analytics and business operations
• comply with legal obligations
• enforce our Terms of Use and policies; and
• protect our rights, customers, employees, and business operations

Where permitted by applicable law, we may also send marketing communications relating to:

• products
• services
• events
• announcements
• promotions; and
• related luxury or horological content

You may opt out of marketing communications at any time.

HOW WE SHARE INFORMATION

We may share information with trusted third parties where reasonably necessary to operate our business and provide Services. These may include:

• payment processors
• banks and financial institutions
• shipping and logistics providers
• fraud prevention and identity verification providers
• IT and hosting providers
• analytics and marketing service providers
• insurance providers
• professional advisors
• legal authorities; and
• governmental or regulatory agencies where required by law

Mauron Musy USA is operated by FundTime LLC, which serves as the parent company of Mauron Musy USA and other affiliated luxury watch distribution businesses. We may share personal information within the FundTime group of companies and its current or future affiliated brands for business operations, customer service, analytics, fraud prevention, and marketing purposes, where permitted by applicable law.

We may also disclose information:

• to comply with legal obligations
• to protect against fraud or security threats
• to enforce our agreements and policies
• to protect the rights, safety, and property of Mauron Musy USA or others; or
• in connection with a merger, acquisition, restructuring, or sale of business assets

We require service providers and affiliated entities handling personal information on our behalf to maintain appropriate privacy and security safeguards.

MARKETING COMMUNICATIONS

Where permitted by applicable law, we may send marketing communications via:

• email
• SMS/text messaging
• social media advertising
• audience matching services; or
• other communication methods

You may opt out of marketing communications at any time by:

• clicking the unsubscribe link in emails
• replying STOP to SMS messages where applicable; or
• contacting us directly

Even if you opt out of marketing communications, we may still send transactional or service-related communications.

DATA RETENTION

We retain personal information for as long as reasonably necessary to: fulfill the purposes described in this Privacy Policy;

• comply with legal, regulatory, tax, accounting, or reporting obligations
• resolve disputes
• enforce agreements; and
• maintain business and security records

Retention periods may vary depending on the nature of the information and applicable legal requirements.

SECURITY & DATA PROTECTION

Mauron Musy USA is committed to maintaining commercially reasonable administrative, technical, and physical safeguards designed to protect personal information. These measures may include:

• restricted access controls
• encrypted communications where appropriate
• employee training
• fraud monitoring systems
• secure service providers; and
• technical safeguards intended to reduce unauthorized access

However, no method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, while we strive to protect your information, we cannot guarantee absolute security.

Customers are encouraged to take appropriate security precautions, including:

• using strong and unique passwords
• maintaining updated devices and security software
• avoiding suspicious links or communications; and
• independently verifying payment instructions prior to transmitting funds

Mauron Musy USA shall not be responsible, to the fullest extent permitted by law, for losses arising from unauthorized access, cybercrime, intercepted communications, spoofed emails, or other malicious third-party activity beyond our reasonable control.

CHILDREN’S PRIVACY

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that personal information has been collected from a child under 13 without appropriate consent, we will take reasonable steps to delete such information.

THIRD-PARTY WEBSITES

Our Website may contain links to third-party websites, platforms, or services. Mauron Musy USA does not control and is not responsible for the privacy practices, content, or security of third-party websites. Users should review the privacy policies of any external websites they visit.

YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have certain rights regarding your personal information. These rights may include the right to:

• request access to personal information
• request correction of inaccurate information
• request deletion of certain information
• object to or restrict certain processing
• opt out of marketing communications
• request portability of certain data; and
• withdraw consent where processing is based on consent

To exercise applicable privacy rights, please contact us using the information below.

We may need to verify your identity before processing certain requests.

CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may have rights under the California Consumer Privacy Act (“CCPA”) and related California privacy laws. These rights may include:

• the right to know what categories of personal information we collect
• the right to request access to specific personal information
• the right to request deletion of certain information
• the right to correct inaccurate information
• the right to opt out of certain sharing activities; and
• the right not to receive discriminatory treatment for exercising privacy rights

Mauron Musy USA does not knowingly sell personal information of minors under 18 years of age.

To exercise your California privacy rights, including the right to access, delete, or correct personal information, or to opt out of the sharing of personal information for cross-context behavioral advertising, please contact us using the information provided below.

We may require identity verification prior to fulfilling requests.

JURISDICTIONAL SCOPE & AVAILABILITY

The Website and Services are intended solely for customers located within the United States. Mauron Musy USA makes no representation that the Website, products, or Services are appropriate or available for use in other jurisdictions.

We do not target, market to, or knowingly sell products to individuals located outside the United States, including the European Union, European Economic Area, and United Kingdom.

If you access the Website from outside the United States, you do so on your own initiative and are solely responsible for compliance with applicable local laws. We do not accept orders for shipment outside the United States.

DO NOT TRACK

Some browsers offer a “Do Not Track” (“DNT”) feature. Because there is currently no universally accepted standard governing DNT signals, our Website may not respond to such signals.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will become effective upon posting the revised Privacy Policy on the Website unless otherwise required by applicable law. We encourage users to review this Privacy Policy periodically.

CONTACT INFORMATION

If you have any questions regarding this Privacy Policy or our privacy practices, please contact:

Mauron Musy USA
Email: info@mauronmusyusa.com
Website: www.mauronmusyusa.com